These Stores Offer The Biggest Discounts on Black Friday

On week from today will mark one of America’s largest holiday traditions, Black Friday. Consumers will invade retail establishments with vigor in quest of big savings. With that in mind, the personal-finance website Wallet-Hub, has surveyed 35 of the largest retailers and has identified the stores offering the largest discounts and has some interesting statistics to share. The overall average discount for Black Friday is 39 percent. The “Toys” category has the biggest share of discounted items, 28.26 percent of all offers, whereas the “Books, Movies and Music” category has the smallest at 0.93 percent.

Macy's has the highest overall discount rate at 63.35 percent, whereas Big Lots has the lowest at 23.52 percent. Here is a look at the top ten stores and their average discounts available this year.

Best Black Friday Retailers (Avg. % Discount)

1            Macy's (63.35%)                           6            Kohl's (58.15%)

2            Stage (62.81%)                             7             Shopko (55.55%)

3            JCPenney (62.79%)                      8            Fred Meyer (49.70%)

4            Harbor Freight (62.58%)                9            Craft Warehouse (45.03%)

5            Gordmans (61.59%)                    10            Sears (43.89%)

According to Wallet Hub, the National Retail Federation expects total retail sales for the 2016 holiday season to reach $655.8 billion, an increase from nearly $631 billion in 2015. To view the full report and each retailer’s ranking in each product category, visit:   .