Mildred Hayes has had it. It’s been weeks since her daughter was brutally raped and murdered, and the local police force in Ebbing, Missouri don’t have a single perp to show for all their efforts. Feeling disrespected and unheard, Mildred does the only thing an ordinary citizen at the end of their rope can do: she clarifies which cursewords you can put on a billboard and puts a message right where area sheriff Willoughby will see it. Them’s fightin’ words on her billboards, reading “RAPED WHILE DYING. STILL NO ARRESTS. HOW COME, CHIEF WILLOUGHBY?” And in the newly released red-band trailer begins a long, farcical, spiteful conflict between one-woman army MIldred and the local cops.