Who Has The Best Discount Rates for Black Friday? Find Out Here
Sixty-six percent of America's consumers will be out shopping on Black Friday next week. So where are the best places to get the best discounts? According to WalletHub, the leading personal finance social network, J.C. Penney provides the best discounts. WalletHub surveyed 5,525 deals from the 2014 Black Friday ad scans of 21 of the biggest U.S. retailers. Below is a quick summary of their findings.
| Best Retailers for Black Friday and their discounted rates | |||||
| 1. | JCPenney (65%) | 6. | Walgreens (47%) | ||
| 2. | Macy's (54%) | 7. | Office Depot and OfficeMax (44%) | ||
| 3. | Rite Aid (53%) | 8. | Ace Hardware (41%) | ||
| 4. | Meijer (51%) | 9. | Kohl's (40%) | ||
| 5. | Sears (50%) | 10. | Staples (39%) | ||
Key Stats
- JCPenney has the highest overall discount rate at 65%. Costco has the lowest at 21%.
- “Jewelry” is the most discounted category at 58%. “Electronics & Computers” are the least discounted at 30%.
- The overall average discount for Black Friday is 39%. Consumers should aim for this or a greater discount in order to avoid Black Friday traps.
- The “Toys” category has the biggest number of discounted items, representing 26% of all offers. The “Consumer Packaged Goods” category has the smallest, with only 1.3% of all offers.
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