A few weeks ago, tracking for Mission: Impossible – Rogue Nation was supposedly in the toilet. Early reports suggested that Tom Cruise’s fifth outing as super-spy Ethan Hunt was not getting people excited. This would be the end, the experts said, of a franchise that has kept Cruise’s career surging forward for the past two decades. Well, that was apparently a big load of crap because Rogue Nation opened well and opened in the same ballpark as the rest of the franchise. Even with inflation differences, this series keeps on hitting the same box office sweet spot.
The Hunger Games: Mockingjay – Part 2 is going to be one the highest grossing films of 2015 no matter what, so every trailer and poster can’t help but feel ever-so-slightly redundant. Oh, remember that movie that you and everyone you know is already going to see anyway? Here’s an unnecessary reminder that it exists! And yet Lionsgate has been playing fans like a fiddle with their marketing campaign, and the latest trailer is one seriously impressive advertisement.
It would be easy to label the opening weekend for Ant-Man a failure. After all, it’s significantly lower than the openings for recent Marvel Studios movies and it’s a good $130 million less than the three-day opening Avengers: Age of Ultron had a few months ago. But let’s not be so hasty. Its opening numbers may not have blown anyone away, but Ant-Man’s box office arrival is textbook Marvel.
Universal was already bathing in its Furious 7 and Jurassic World money Scrooge McDuck-style before Minions opened this week. Now the studio is looking at its third truly massive hit of the year, a run that feels nearly unprecedented. Universal already released two of the biggest movies of all time within the past four months, and now it’s looking like it may have three.
As expected, the Fourth of July holiday weekend saw a lot of people heading to the theater. Unfortunately for the new releases, those people gravitated toward films that have already been in theaters for a few weeks. Once again, Jurassic World and Inside Out dominated the top 10, leaving newcomers like Terminator Genisys and Magic Mike XXL out in the cold.
When Universal scheduled Ted 2, they surely had no idea that Seth MacFarlane’s swearing teddy bear sequel would be squaring off against one of the biggest box office juggernauts of all time...a juggernaut that they themselves had created. So it’s not surprising that Jurassic World topped the box office again and it’s not surprising that Pixar’s Inside Out held onto second place. What is a little surprising is how low Ted 2 opened, falling significantly short of its predecessor’s opening weekend.
Here’s how crazy this weekend is: Pixar’s Inside Out had the biggest opening for an original, non-sequel of all time...and it still came in second to Jurassic World’s second weekend. There’s literally nothing to ashamed of here. Sure, it may be the first time a Pixar movie hasn't opened in first place, but the only reason it didn’t open in first place is because it was dueling 2015’s greatest juggernaut. These two are worthy opponents and both are victors.
Arnold Schwarzenegger’s return to the movies after his stint as governor of California has been filled with ups and downs, good films and bad. But one thing has remained consistent – the living legend has started showcasing a savvy online presence and a self-aware sense of humor that has re-endeared him to the digital world. Now, he’s combined all of that into a YouTube video that, while it exists solely to promote a charity, is more entertaining than any of the Terminator Genisys trailers so far.
Everyone knew that Jurassic World was going to open big, but no one saw this coming. The fourth film in the beloved dinosaur-centric franchise had the second biggest domestic opening of all time, the biggest June opening of all time, and, with $511 million worldwide, the biggest international opening of all time. It also broke a bunch of records that we’ll get to in a few minutes. This was supposed to be the summer of Avengers: Age of Ultron. Unless something goes horribly wrong, this is officially the summer of Jurassic World.
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